Make Your Social Media Shine
So you are thinking about having a branding shoot done and your are wondering what you should do with all the amazing images your are about to have at your fingertips.
Here are some of the very useful ways you can make your social media shine daily with your new and gorgeous images.
There are many ways to do this. Canva, Photoshop, PicMonkey, even Microsoft Word can be used to make awesome graphics that help relate your brand story.
Once your create your brand identity by choosing your fonts and colors you can use these guidelines to create content that is consistent throughout your social media and website.
There are tons of free slideshow makers online. Many of them require you to pay to remove their branding and get all the bells and whistles. So if it is in the budget picking the one you like the best and paying can be worth your while.
Most of the online slideshow makers allow you to put in slides with words, or add graphics on cool slide transitions and music to your slideshows.
For something more simple and fast, Facebook also gives you the option to create your own slideshows in your timeline.
The limit on images is currently 10, but I would say that is more than enough since most people don’t watch a video for that long anyway. The downside it that is now stuck on Facebook more or less and isn’t transferable to other platforms.
You can also use your branding photos to create cards for your business. Holiday cards, thank you cards, and gift cards.
So much of what we do today is digital so a physical thank you card really stands out in the intangible world of the digital marketing realm.
With services like Shutterfly and Vistaprint you can easily create cards online. If you want to keep your own fonts and colors you may need to design in another program and upload your image to their site.
Add the funny out-take photos to your newsletter and really give your clients a behind the scenes look at what you are about. Pictures of your dog licking your face or you doing your favorite activity and looking candid give the viewer a look into you and your life.
You can use your newsletter to give a little more personality to your business. These people have already elected to hear from you.
People want to buy from those they “know, like and trust” so letting others get to know a little more about you can go a long way.
Instagram and Social Media
As I am sure you are aware you need some kind of graphic or photo to post to Instagram, without it, there is no post at all. So having a bank of amazing photos of you and your business to use is extremely useful.
Other social media sites have algorithms that seem to favor posts with images. It also makes your post stand out in the feed and take up more space.
So obviously the more attention grabbing the images are the better.
Adding a photo of yourself at the bottom of your email can help people really remember you.
Many of us cannot remember a persons name after just meeting them one time.
I for one, am horrible with names. I will remember their face, but have zero idea what their name is or where I even met them.
However, having an idea that someone is familiar will help most people be more open to their message.
Having your face and your name right underneath can help people remember you.
So if they see your face in your emails, online, and in social media, they are more likely to feel a connection to you, your business and your mission.
Professional quality bio picture for speaking and guest blogging
A professional quality bio photo says a lot about you, mainly, that you are a professional.
You are not just someone spouting off their views with a selfie. You are a professional writer with a refined and researched point of view.
Also, this can help keep your name and your face in front of more people. They say people need to see your business a minimum of 7 times before they will purchase anything. So, having your face as many places as possible is worth the effort.
Front and center on your website
Most marketers say one of the first things a potential client should see upon landing on your website is a photo of you. Preferably looking straight into the camera.
The idea is that if they see you and are able to look into your eyes it is the best substitute for in person eye contact. Once again, this lends itself to the know-like-and-trust idea of feeling connected to someone and wanting to hear their message.
So, there you have it. Some of the awesome ways to use your new photos to take your business to the next level.
You can and should have your branding shoot planned out. So don’t be afraid to make shot list that will enable you to get at least one of each of these. That way you know you have it all. Your photographer will thank you for letting them know what you want. After all, they are there to help you get what you need.